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11 Top Digital Marketing Tips

Marketing, Marketing
1. Understand Your Customer Understanding your target audience is an essential step in ecommerce marketing. Who are they? What are their interests, needs, and desires? Where do they spend their time? To identify and understand your customers, you may want to conduct market research: this can be as simple as surveying some of your existing customers. You’ll use this data to develop various buyer personas and a customer journey, which maps the steps a prospective customer takes on the path from anonymous shopper to loyal purchaser. You’ll want to define customer segments, based on factors like age, gender, occupation, income, location, and interests. With a clear picture of your target customer, you can begin to create targeted marketing campaigns that speak to their interests. And don’t forget customer feedback: this is a great source of data you can use to improve your offerings and your brand’s customer experience. 2. Create Compelling Content One of the most important aspects of digital marketing is creating compelling and relevant content that draws people to visit your website. Clickbait content might get shoppers’ attention, but if it doesn’t provide value to your target audience, they’ll likely leave before making a purchase. Valuable content can be in the form of blog posts, videos, infographics, or social media posts. Following are some marketing tips for effective content creation:
      • Post content regularly.
    • Create content that’s entertaining, informative, and empathetic.
    • Ensure your content is original and reflects your brand values.
    • Make use of infographics and video
    • Customize content for different digital platforms.
    • Consider asking customers to create user-generated content, featuring your products.
    • Maintain consistent branding so shoppers can more easily identify you.
    • Your website is the gateway to revenue, so it’s important to optimize it for conversions. This means making sure it’s easy to navigate, has a clear call-to-action, loads quickly, and offers frictionless checkout. Optimizing your website for conversions can yield a significant increase in online sales.
3. Regularly Optimize Your Website for SEO and Conversions Your website and published content should also include top search keywords: the words and phrases that customers type into search engines when looking for products, services, and websites like yours. Google, most ecommerce platform providers, website builders, and other companies offer free tools that can help you research keywords and optimize your content accordingly. Your site can also help you collect valuable customer data, such as top purchases, browsing history, click pathways, and more. By analyzing this data and identifying patterns, you’ll discover opportunities for future optimizations and can target and segment customers more effectively. Most of your current and prospective customers spend a large part of their days scrolling their social media accounts, or hanging out in online communities at Reddit and Discord. Here are some social media marketing tips to help you take advantage of these ubiquitous platforms. 4. Build a Presence on Social Media Platforms Publish content that entertains, educates, or informs your target audience: not just about your brand and products, but about your audience’s needs and desires. Identify the platforms and communities where your customers spend time. Monitor what kinds of things they share about your business and industry, and their feelings about it. Employ high-quality images and video, as these are the most popular content forms. Engageo with your followers regularly by listening and responding to them on the social media platform or online community where they hang out. 5. Create Mobile-friendly Content When framing mobile-friendly content:
  • Keep your content short and straightforward.
  • Use infographics and video content.
  • Create a presence on social media as mobile users spend most of their screen time on social media platforms.
6. Integrate Marketing Across Multiple Platforms A key component of digital marketing is integrating your messaging, branding, and campaigns across many different platforms at once. Managing content across digital channels can be a challenging task but it’s a critical to succeed online. Here are some digital marketing tips for integrating across platforms:
  • Develop long-term digital marketing strategies that map to your mission and goals
  • Use a CRM tool to track customer data and better understand audience behavior
  • Create a content calendar and socialize it across your organization
  • Maintain consistent branding (fonts, colors, writing style) across channels
7. Get on Google My Business Google my Business is a free platform that allows businesses to create a listing on Google. It’s free to use and a great way to reach potential customers, especially if you’re a local business with customers who live near you. Make sure to claim your business listing and fill out all the information correctly. Other advantages of Google My Business:
  • You can add or update relevant information about your business, such as contact details, website URL, images, videos, events, business hours, and more
  • You’ll get timely reports with data on your business listing, such as the number of page views, notifications about user reviews, and more
  • Adding your shop to Google My Business is a form of search engine optimization that enhances your search rankings
8. Use Email and SMS/Text Marketing Efficiently There’s a reason email is still the foundation of most digital marketing efforts: it’s a high-volume, low-cost way to stay in touch with customers, remind them about your business, and promote your products, sales, and news. A plethora of software products make it easy to build email templates, track open rates and clicks, and keep your email list compliant and up-to-date. And adding a form, banner, or pop-up on your site to collect email addresses is an easy way to grow your potential customer base. Email is an ideal channel for communicating important information and timely information, but for urgent messages, look to SMS. 9. Invest in Digital Advertising Pay-per-click advertising is one of the most effective digital marketing strategies for reaching your target audience and driving traffic to your site. It can feel risky to spend money on digital ads, but in the highly competitive ecommerce marketplace, PPC ads are table stakes. PPC ads can be a useful tool for experimenting with your message and brand, with the end goal being that you learn what gets the most clicks and can constantly improve your ROI. Google Ads and YouTube Ads are examples of PPC advertising, as are social media platforms like Instagram, LinkedIn, Twitter, and Facebook.

10. Personalize Content

  11. Make Use of Modern Digital Tools Just as online stores are an evolution from brick-and-mortar stores. digital marketing tools make marketers more efficient, data-driven, and effective online. They can also help you improve your site’s customer experience and customer journey, from lead to referral. Here are some examples to explore if you’re not already doing so. Chatbots use artificial intelligence to communicate with visitors. They can be used to answer questions, provide customer support, and promote products. Chatbots are a scalable and affordable way to connect with customers on a personal level when you can’t have a real human available to answer every question.          
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